Category: Music Business Insight

Incompetence hides under the many rocks of false assumptions. This is certainly not information specific to the entertainment industry. It is the pandemic reality of our very human nature and is very possibly written in our DNA.

We are all familiar with authors employing ghostwriters. We are less aware of when self-proclaimed film composers dungeon-up real ghost-composers to realize their ideas. True composers rightfully call these pretend composers “hummers”. Can you hum a tune? Congratulations, you are now a composer. According to Presidential ghostwriter James C. Humes, we’ve had only five Presidents of the United States who penned their own speeches. The problem with all this is that anybody can grow up thinking they can be President and anybody is exactly who we get. This system begs the question: to whose voice are we actually listening and whose music are we actually hearing?

What we should most want is to become disillusioned! – Jonathan Hartzell

Jonathan Hartzell is a brilliant wordsmith and personal friend. He asks pointedly, “why should anyone have the goal of becoming illusional?” Therefore, disillusionment should be our goal. The truth is a good thing, but largely not taught either because of purposeful deception or tenured ignorance.

Have you ever wondered why we commit incredible time, money and effort in earning a college education, only to find that after our very first job interview your college transcript is never requested again? Yes, at some point our experience does far outweigh our education. However, there is a less obvious and seldom taught component to success.

We mistake anger for genius. We mistake celebrity for talent and talent for intelligence. We mistake position and title for power. We mistakenly confuse conscription with honor and self-sacrifice.

First, the emperor may possibly be as naked as you are in that recurring school nightmare on test day! Second, he has obtained his high post by no known means. So, who is your emperor? The answer: the person who holds the keys to your kingdom however you may define it. Let’s assume you find him and he will actually entertain your company fully clothed. Depending on where you are in life, you may or may not be able to perceive this person’s competence. If not, then I say hope for the best. However, there are certain signs, if read correctly, that you may be in the dangerous presence of real Peter-Principle incompetence or the very personable and charming sycophant; the common “suck-up”.

Seek out relationships which honor and support your contribution.

Why dangerous? The biggest goal of incompetence is to NOT be found out! Revealing the impostor’s disguise, even with a knowing glance, may cause you to loose your opportunity or maybe even your job especially if you continue telegraphing this observation. Ask Galileo how it turned out for him to simply reveal the truth. Flip side; you keep quiet and consequently loose your own voice. Obviously, there is no good choice here. Move on quickly yet prudently!

How can you learn to detect incompetent superiors? Judgment, maturity and experience will serve you best here. Be quick to know and slow to judge! Your experience will not be my experience and your judgement not my judgement. We are all wrongly judged from time to time and I will not load you up with ammunition for some emotionally unconscious ambush. I will say that you should seek out relationships which honor and support your contribution. If they don’t, then you may be in the presence of a person or organization which will neither honor or support you as an individual. This of course is dependent on your bringing something to the table besides just yourself and your good looks.

Please vow to never use your power to disguise your own incompetence by hijacking credit you don’t deserve.

Remember, we all showed up on this Earth completely and totally incompetent, so again, be quick to know and slow to judge. Next, learn and improve while building your alliances with individuals and organizations which honor your contribution. Live long and prosper.

Gary Powell, Composer

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by Gary Powell

We all live under many different kinds of restrictions including social, familial, emotional and almost always financial. If we stumble in even beginning our artistic endeavors it is prudent advice for us all to simply start wherever we are with whatever resources we can garner.
Wherever you are is the entry point – Kabir, Musician Saint of India

In the meantime, nurture your music and career in the arts with patience and discipline with the understanding that someday someone just may stop and take your picture simply because you are so magnificently rooted.

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by Gary Powell

There is a problem in having an artist’s perception of life. Seen any nature shows recently in HDTV? Now, this is the real reality TV. Life eats life and here in lies the difficulty. When compared to the pandemic altruistic model taught us through every step of our development, life eating life is generally glossed over despite the T-bone and freshly sharpened steak knife on our plate. It’s no wonder young artists have difficulty adjusting to a life which holds no resonance in reality for them. But, the talented have always been late to dinner… and usually it’s a dinner to which they were never invited in the first place.

Why the world doesn’t make sense to us or feels unfair or keeps us depressed is not our fault, but it is our problem.

Whether from unconscious repression or seclusion by choice, exclusion from reality effects every aspect of being an artist. Maybe it’s time to bitch-slap ourselves back in the game! Large market production studios and record companies are not in business to interpret life. Art galleries are not in business to interpret life. Even the National Endowment for the Arts does not exist to interpret life.

All are either in business to make money or have money donated. Arts organizations are chartered to raise funds by means of grants, patrons or allocated funds. Do these funds which are raised by their development staff support their stated mission? Certainly, but always remember: it is an expensive undertaking to raise funds, allocate funds or to have funds appropriated! Whether an organization’s funds are donated or earned, both these systems take a heavy toll on artistic expression.

Documenting our humanity is a good cause and as important as anything a human can do.

If you are now thinking the business executive and the freelance artist have nothing in common then look again. Executives live and die by the sword, corporately speaking, and talent is continually asked to step back from what moves and inspires them. If conscious, both have learned to embrace compromise. This integrative vision is the very nature of progress, and at last, adulthood. The irony of capitalism is that mediocrity is beautifully produced for an audience who has never asked for nor demanded much from either life or themselves. Hired into service are focus groups which certainly have their place for researching the development of toys, tooth brushes and underwear. However, focus groups have no business influencing the design of radial tires, the space shuttle, an original painting or a symphony. I’ve never been a proponent of art by committee or competition.

Don’t work for my happiness, my brothers, show me yours… show me your achievement…and the knowledge will give me courage for mine. – Ayn Rand

So, I suggest we move forward with the resolve for sharing our heartfelt expressions. We can bring much passion and experience to the process of being human through our chosen artistic disciplines. Documenting our humanity is a good cause and as important as anything a human can do. Despite it’s attendant hardships, being an artist is a noble endeavor.

So, while in the midst of being a fully compromised adult, continue to live, search, ask, explore and then whenever you choose to share it, simply let your story influence others or even just yourself. You may accidentally change the world for the better and if nothing else, provide others with the courage to embark on their own adventure. This is altruism by choice and with purpose. And it is good.

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by Gary Powell

Rational, investigative and creative disciplines continue to be circumvented the much easier path of just making stuff up! “Copy and paste” music-making is now widely accepted as a legitimate production standard and because of this lowered standard the creative credentials across all the arts and sciences have been co-opted into the service of sycophants, pretenders and deal makers. With neither a discerning eye or direct experience, young artisans are sucked into a swirling system where the terms songwriter, composer, musical arranger and producer all become meaningless and interchangeable. Simply having an opinion about any creative gesture, regardless of the artistic discipline, is the same as the creation itself.

Wall Street Journal writer John J. Miller in his article for Opinion Journal suggests that “libraries should seek to shore up the culture against the eroding force of trends.” Benjamin Franklin and his think-tank, the Junto Society, first founded the idea of the public lending library in Pennsylvania. Knowledge was no longer to be accessible only by the elite and the aristocrat. Despite Dr. Franklin’s efforts, there is now evidence that the public library is no longer the keeper of our national coherence. So, who is?

Just like craftsmen of the machine age of the early 20th century, modern musicians have been losing their recording session work to synthesizers and samplers since the mid 1970’s.

Similar to what has happened to professional musicians, composers are also now at risk of losing their jobs to both software and blurred professional boundaries around creative credentials. There is plenty of blame to go around for this including the lack of both personal and organizational ethics along with a legal system which supports both of them.

Writing music is the ability composers develop and use to deliver their musical ideas in a form discernible by other musicians. The eroding trends of the point-click-copy-paste music-making demands understanding. First of all, this is not music composition. With the help of technology, this is simply choosing preexisting compositional elements. Assuming we continue teaching musically literate players, most of these students are now finding their lifelong goals of becoming adult professional musicians compromised. Composers are suffering the same fate. So, is this really an ethical dilemma or simply a market inevitability? It’s hard to diagnose how a wheel turns if you are a spoke. But, it’s even harder if you wish to affect some change of direction without losing your own purpose or crashing the entire wagon. Then again, maybe the wagon deserves to crash.

Benjamin Franklin was a master painter of the big picture even though he was in it himself. He was the keeper of the flame even while working both sides of the Atlantic. The flame was one of free speech and the effort to maintain the integrity of the individual so that each person might prosper from the seeds of their own education, preparation, risk and labor by means of personal freedom.

But, why should you care about Benjamin Franklin? Because, whoever is standing closest to the cash register keeps the money. Here is where greed and shortsightedness often sacrifice individual initiative and progress. While still young, it’s hard to understand how part of you is sacrificed during this transaction. Benjamin Franklin was offered and could have easily sold out the colonies for a cushy life in England. He was indeed standing by the cash register. He made a different choice, because he personally came to understand that he was the keeper of the flame. This is why you need to meet this man!

The keeper of the flame is now me and hopefully you. But more pointedly, the flame is you and me. This is where, despite being in the big picture ourselves, we call out the allies of education, competence, hard work, talent and loyal associates to keep all our flames together burning brightly.

This is how we will keep our lives culturally rich, our bank accounts full and our careers satisfyingly prosperous. This is the place where we as musicians deepen our relationship with both our individual and collective creativity. This is where, like Benjamin Franklin, we make a difference for the whole of the good.

Please consider the links below
for further reading and study:

Benjamin Franklin: An American Life
Benjamin Franklin: An American Life by author Walter Isaacson

Library of Congress
Wikipedia on the United States Bill of Rights
The Oxford Club Investment Newsletter on Benjamin Franklin’s The Way to Wealth

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by Gary Powell

It was brought to my attention from a reader that there is no how-to-succeed to-do list for becoming a recording studio session singer on my site. Before giving you the career path for becoming a professional recording studio session singer, I thought you should have the job description.

• YOUR “EAR” IS JUST AS IMPORTANT AS YOUR VOICE.

1. Many recording producers will rely on the studio singer to come up with their own vocal parts in the session. Even if the producer has an idea for what the parts might be, few have the ability to score the vocal arrangements or even dictate musically the notes you should sing. In this regard, you will literally become the vocal arranger. Singers with this skill will simply work more. I do all the vocal arranging for my Austin recording sessions; some are scored and some are simple “head charts” meaning we do it all by ear. I have found that singers who have honed the ability to dictate or score vocal parts have had more experience singing in vocal ensembles and have amassed a higher level of musicianship. Some of the most talented singers who work here started out as either pianists or reading instrumentalists.
2. Certainly most producers will ask you to match the vocal tone, style, and performance gestures of other singers. These may be other singers performing with you live in a “group sing” or they may have been previously recorded. Regardless, you will have to manipulate ALL the elements of your sound on demand. You will also have to be an expert about how to accomplish this with your voice as most producers won’t be able to tell you how to do it. They WILL know, however, when they don’t like it.
3. Your ear will be held accountable for your pitch accuracy. Regardless of what you’ve heard about “Auto-Tune”, I simply don’t use singers who have chronic intonation problems.

• LEARN & PERFORM A SONG IN UNDER FIFTEEN MINUTES.

1. You will seldom know exactly what you are going to sing when you get the call for a recording date. If you are a soloist, the producer often has a recorded “scratch” track or demo of the vocal melody line. You will be expected to learn it by ear with only a couple of times-through hearing it and then deliver a stellar performance immediately.
2. As a studio singer myself, I have never been given musically scored vocal parts (unless I was hired to write it), so don’t freak out if you don’t read music. A great ear which is well integrated with your singing ability can cover for your music reading deficiencies.
3. You will, however, need music sight-reading chops if you want to work in a jingle-house which specializes in jazz-voiced radio I.D. tags or similar group sing work. Almost all a cappella vocal jazz charts require some knowledge of music theory in that most ears just won’t hear these harmonies outside our Western popular music harmonic vocabulary. I do have singers who work with me, however, whose ears are so well developed that they can work in these sessions ordinarily restricted to music reading vocalists.

• BE PROFESSIONAL.

1. Don’t try to fake, hide or be embarrassed by your inexperience. Everyone started out knowing nothing. Most producers like to help out inexperienced talent. It’s to their advantage for you to grow and improve. Be confident, but not arrogant. Let them help you and it will be to your advantage in the long run too.
2. Don’t bring your personal music projects into another client’s recording session. This is not the place to promote your solo career. If you have a recording you secretly wish someone would ask you about, then stick the CD in your briefcase just in case someone asks about it. Otherwise, don’t mention it no matter how tempted you are. If you do, it could be your last session. Believe me that there will be plenty of other egos in the room that will need to be serviced before yours.
3. Be on time. In fact, be early. Follow the rule of professional orchestral players who are in their seats tuning their instruments and looking over their parts 15 minutes before their session’s call time. Dress well and appropriately. Greet and meet everyone in the studio even if no one is gracious enough to introduce you. Look happy to be there. Remember that someone in the studio is vested in the outcome of your performance.

• WORK WELL WITH OTHER SINGERS.

1. You will be asked to work quickly and intimately with singers whom you have not met. One of those singers will be the leader whether it is spoken or not. Put up your antennas to figure who that is just in case it’s not formally announced.
2. You will certainly be expected to learn parts. As mentioned before, you may even have to instantly become the vocal arranger. You should learn all the parts that your voice could even possibly sing as these parts are being assigned to other singers. Often, you will be asked to switch parts or double someone else’s part or just exchange parts in order to stack or record the same parts again to thicken the sound. If you have already learned all the parts you will be a time saver for the producer and be recognized as a valuable asset for future recording sessions.
3. Don’t point your finger at other singers who may be singing out of tune or the wrong part. Even if you are right you won’t be popular with anyone. You may eventually move to a leadership position which will allow a graceful supervision of others. Until then, let the producer or session leader take this responsibility.

• WORK WELL UNDER STRESS.

1. Recording sessions are great fun when well organized, well prepared and well cast with talented people. However, add in a time crunch, a singer having a car wreck on the way to the session, a room full of advertising account executives, an arrogant untalented producer, studio equipment failures, a singer who is singing out of tune, re-singing a session you’ve already recorded because of a technical issue or a focus group…….and your fun experience can go South quickly……and this is the short list of inevitable studio circumstances. All this to say that we all live in the real world where things happen which are out of our control. As a producer I do everything possible to eliminate the bad juju from coming in my studio. However, when these things happen, your professionalism must shine.

• BRING ALL YOUR MUSICIANSHIP.

1. Singers are notoriously the worst musicians in the world. Their lack of knowledge of common musical language is appalling to me. Singers are the super models of the music business. So, if you bring NO musicianship or studio skills to a session then you will probably be forced to become the star at a later date.
2. Before stardom occurs, however, you might want to learn the common terminology of music harmony. If asked to sing a minor third below your current note, then you should know what that means. Familiarity with the language of music theory will be helpful to you. Know how to spell any chord in any key. Can you answer this question? How do you spell a minor seventh 4-chord in the key of A Flat? The answer is Db, Fb Ab, Cb. Okay this a little tricky, but this is the language of music. Learn it. Know the intervalic relationships between all the chord members; the root, the third, the fifth, the seventh, etc. You will be asked to sing them. If asked to sing the fifth of the 5-chord in Bb what note is it? (It’s a C) Although this is not absolutely necessary, being a complete musician as a singer will amaze people and will help you get work.
3. You will also be expected to know the common vernacular for musical rhythm such as time signatures and note values. If someone asks you to sing the pickup as an eighth instead of a quarter note, you should know immediately what that means.
4. The ensemble experience of having played or sung in a school band, choir or orchestra will help you greatly in the studio. Although the language used in non-classical sessions has been colloquialized, the intended results are the same.

• BRING YOUR MULTI-LANGUAGE SKILLS.

1. In Texas we often have Spanish language recording sessions. You don’t need to be fluent in the language, but you do need to know the correct diction of the language. I took a music course in college called “Diction for Singers” which was designed to teach singers the correct pronunciation of the French, Italian and German languages. It was a great course and has been very helpful in my professional career. Depending on what part of the world you are in, language skills will help you get work.

• LEARN HOW TO WORK A STUDIO MICROPHONE.

1. Learn how to control your plosives which are your popped “p’s”. This is air from your mouth which hits the microphone diaphragm causing a low frequency explosion which must be dealt with by the mixing engineer later.
2. Learn how to control the sibilance of your “s’s” and “f’s”. Despite the electronic tools we have like de-essers to control this problem, the recording will sound better if you take care of this yourself. Talk with the engineers you work with about how to do it. They will probably know. If not, you can learn to either shorten, drop the pitch or lower the volume of just your “s’s” and “f’s”. You will be very popular as this saves valuable time for the mixing engineer later.
3. Talk with the recording engineer about how you can help him control your recording level. The engineer will probably be cutting (recording) with some compression, but you can be of great help by backing off the microphone for loud passages. Encourage the recording engineer to assist you in making smart decisions about volume and distance from the microphone. This will help him with his technical issues in capturing your performance which will make you sound better naturally AND be greatly appreciated.

If you read this far, I’ll give you this: the paradigm shift you need to undertand is simply to make your clients look good. We singers think it’s all about us looking good. It’s not. Make your clients look good and you’ll be invited back to the party! However, you can only do this with your competence and integrity. All other methods are hollow and won’t deliver your desired results over time.

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by Gary Powell

Academics are accused in the creative arts of being too “left-brained”. On the street, this term defines people who are close-minded, uptight egg-heads who kill all our natural creative impulses. These creatively repressed individuals live within the confines of the confines of the confines of the out-of-touch and intellectually disconnected. Everyone who has been educated can certainly name professors who deserve this description. There is a disappointing consequence of this widely held viewpoint: When standing at the academic well, many young, creative people decide that no water is better than drinking bad water.

Our popular music industry icons are largely spawned from the “I’m too creative to be contained” school of thought. I use the terms “school” and “thought” here facetiously. They often recite the mantra of the intellectually afflicted follow your heart, then foolishly confuse their lack of artistic discipline with “magic”. If your “magic” is continuing to deliver the same old tricks, it might be time to reassess what you have not learned. (Of course, without education, a therapist or mentor, this is impossible).

All in all, as we intellectualize our passions, I really believe it makes our artistic expressions even more powerful and connected to the whole of being human. – Gary Powell

As a person in the creative arts, there are two concerts going on in our heads. One, our observing ego which wants to learn and understand ourselves, and the other, our very creative and extroverted performer who is well willing to just wing-it so as to bask in the glow of the applause meter as soon as possible. What can be confusing is that in this dual/duel concert, both our inner audience and inner performer switch roles freely and often even play at the same time. Learning which inner voice to listen to becomes the tool by which we sculpt ourselves in powerful ways. This is where the right-brain, left-brain integration begins and where the truly spectacular individual is born.

The more you integrate the inner diversity, that we all have, the more you operate with integrity in the outer world. – Anne Sophia Dutoit

If achieved, the integration of your right and left brain can help you in a number of ways.

1. It eliminates “writer’s block”.
2. It unconsciously deepens how your audience responds
to your work by providing the “math” for the same integration within them.
3. It will help put your ego in check and your watchful perspective on duty.
4. You will be much less likely to suffer the ubiquitous plagued heartache of the artists’ life.
5. You won’t miss deadlines.
6. You will attract a more fair-minded clientele.
7. Your friends will be so happy that there is something to talk about other than YOU!

However, science’s understanding of human brain function is not as primitive as what’s in the pop lexicon of the “right brain/left brain” model.

Am I off-topic and meandering? I don’t think so!

“What good fortune for those in power that people do not think.” – Adolf Hitler, as quoted by Joachim Fest.

Freedom of the mind comes with much responsibility, which is one component making the institutionalization of humanity surprisingly easy to accomplish. The “just do as I say” model of parenting should bear much responsibility. The consequences of authoritative parenting teaching us to blindly “follow” is eloquently investigated in Alice Miller’s book, Thou Shalt Not Be Aware. Unfortunately, this teaching model is rearticulated with a numbing lack of insight within some of our educational institutions. If this has happened to you, then you probably won’t know it. However, if the world looks a little black and white or you feel like you have all the answers or every driver on the freeway is in your way, then I suggest reading Alice Miller’s book while you still have a few friends.

Here’s hoping that we as artists use our fullest integrated capacity for focusing more on the size of our ideas than the size of our audience.

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