Infrastructure for Connecting

(Beyond Our Lizard-Brains)

By on 4-12-2010 in Music Business Insight

by Gary Powell

Okay, nearly everyone has chimed in with a positive response to my suggestion of learning how we can help each other online in a more direct and meaningful way. There is nothing new about this strategy for any of us. Making it spring forth into computer code, that doesn’t just flirt with its self-serving image in the mirror, is the real question. We can become so focused on our own outreach that these efforts for our friends can eventually be overlooked or forgotten. I would like to see us all support and point our audiences to the people of our choosing. No record company needed. No art galleries needed; no telephone, satellite TV or newspapers needed to tell us who’s who while taking not only their clients’ money but our money too. Do we really need this kind of help in deciding who we really are. Thanks, but no! We’ll take it from here.

I’m assuming social-media guru, Tom Parish is the one of us with the most experience in managing any online presence. He’s the one who actually makes his living teaching people about leveraging social media toward specific goals. That said, I’m proposing that social media is just one of many strategies we should be using. Somewhere between the smokey back-room deals, the two-martini lunches, the Wednesday-night church suppers, the untoward affairs of the politically afflicted, or even just good friends who hold each other in high regard, that this is where real connections and deals are made. FACT: I have NEVER secured a job that I applied for. However, when I was referred by someone or I was found simply by chance and given the opportunity to present myself, I have never NOT been offered the job. (Sorry for the double negative, Emma. I just liked the way it sounded.)

“The other dancers will only look at themselves in the mirror. They’ll never even see us.” – Mitch Pileggi, actor

In year 1980 Mitch Pileggi, X-Files’ Agent Skinner, dragged me to a modern dance class as part of his training to be an actor. I said, “Shit, Mitch, I can’t dance. I’ve never taken a dance class in my life and all those real dancers are going to be starring at us. “You’ve got to be f’n kidding me” he barked, “Gary, shut up. The other dancers only look at themselves in the mirror. They’ll never even see us.” We went. Mitch was right.

“Blog, post video and photos, but quit looking in the mirror long enough to give a little support the people you would like to see win. We can no longer choose to sit idle while we wait for our big break. That paradigm is over. We are our big break.” – Gary Powell

Maybe we should hold a small seminar for ourselves and stir this around and see what happens. I’m not much for clubs, or joining things, or meetings for that matter. But, I don’t want to miss an opportunity for us all to get really smart and effective at helping the people of our own choosing. We have already hired Tom Parish as a moderator for us once before. He’s been so helpful to me in the past and is great at wakening our individual spirit. But we too easily slip back into old patterns.

After blogging now for five years straight, I’ve noticed that there is an obstacle to our successfully joining forces in supporting one another in our artistic or business interests. We’ve all been groomed throughout our lives to believe that talent and product is presented to us only through proper channels like universities, television, newspapers, magazines or movies. Our lizard brains have been too institutionalized to even conceive of promoting and helping the people of our choice. So, most of us go the promotional route alone with the same results as before; wasted time and money. Well, it’s time to wake up and understand that Louis Prima (Big Night) is not coming to dinner and we should have never waited for Godot. Not one minute. Let’s help one another open our lemonade stands. It’s so easy to do now that we have the technology and we all win.

Join me on my Facebook Fan Page.

For further reading: Christine Herron has spent her career finding new applications for infrastructure technologies.

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  1. The issue is more than just one of participation. Beyond that is focus or targeting. If everybody is promoting everything in one big noisy marketplace, nothing gets accomplished. It’s all noise. Everything is reduced to the same common denominator and quality is no longer a factor. We have to be able to market to our potential customers. Big companies with broad customer bases have huge budgets for this purpose. We need solutions for us smaller, niche-oriented players whose market is just as spread out but a tiny fraction of the whole.

  2. The ball then falls to us right? the task of not only noticing ourselves but noticing others? I think its safe to say that while we are our own best advocate, we can also become our worst enemy. By waking up and taking notice of others around us it will help us to better ourselves by becoming more aware of the talents of others. Also by paying better attention, who knows what we can find? Perhaps someone that we might want to collaborate with. Sometimes our greatest networking platform is just our voice. I can’t tell you the number of times I’ve noticed a great singer and wanted to sing “Baby It’s Cold Oustide” with them, but in my naivete, didn’t bother to introduce myself. When other notice us, we must also learn to notice them, and ourselves at the same time. By joining together, we can create all new ways to use and form new lemonade, if you will. If we work together, we grow together as a society and isn’t that the goal? But we must be careful, aimlessly working toward an unknown goal can be just as harmful as it is revolutionary. “Progress for progress’s sake must be discouraged” – Albus Dumbledore. We must empower ourselves toward our own destinies and take over the world, one lemonade stand at a time.

  3. “FACT: I have NEVER secured a job that I applied for. However, when I was referred by someone or I was found simply by chance and given the opportunity to present myself, I have never NOT been offered the job.” This quote is very interesting because it also applies to my personal job experiences. Until reading this post, I never realized that all of the successful jobs I’ve had, I got through people I knew, and that the few jobs that I got without help ended poorly. A very interesting article that provides a new point of view.

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